Youthnation is an indispensable brand roadmap to the youth driven economy exploring the idea that youth is no longer an age its a commodity thats available to everyone this book shows what it takes to stay connected agile authentic and relevant in todays marketplace. In youthnation matt britton founder and ceo of mry an cutting edge nyc based creative and technology agency specializing in youth markets for such brand titans as coca cola puma sony and microsoft shares his thoughts strategies and brass tacks advice on how to survive and succeed in the age of perpetual youth. Since founding the agency in 2002 mr youth has worked with some of the worlds leading brands including pg microsoft coca cola visa to help them connect with this rapidly evolving and highly elusive consumer matt 38 has grown mry from a one man startup to a company with over 400 employees worldwide. Youth is no longer an age its a commodity youthnation is an indispensable brand roadmap to the youth driven economy exploring the idea that youth is no longer an age its a commodity selection from youthnation building remarkable brands in a youth driven culture book
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