The campbell plan the simple way to lose weight and reverse illness using the china studys whole food plant based diet by thomas m campbell ii goodreads author 426 rating details 656 ratings 69 reviews in the 1980s t colin campbell phd co directed a study of more than 4 dozen diseases and 367 items of socio economic . In 2005 t colin campbell phd and thomas campbell md co authored the china study in it they detailed the groundbreaking research results showing that a whole food plant based diet has the potential to prevent and reverse many chronic diseases the china study became a worldwide phenomenon selling more than a million copies and inspiring . The china study became a worldwide phenomenon selling more than a million copies and inspiring countless readers to reinvigorate their health by making better food choicesnow the campbell plan. The campbell plan the simple way to lose weight and reverse illness using the china studys whole food plant based diet thomas m campbell ii t colin campbell mark cabus dr thomas campbell speaks to the reader about health weight loss and the science behind it. It covers the science and also has a lot of time devoted to putting the ideas in motion it simplifies food choices down to 3 basic categories whole plants peascarrots applesoranges and so on plant fragments sugar white flour protein powder oils and food that comes from animals